Business Strategy
The purpose of these lectures is to familiarize business leaders with some of the core principles in strategic management. This will help them recognize the underlying drivers of success in any business in general, and develop their skills to create strategies to achieve sustainable competitive advantage and growth in their own business or company in particular. The courses focus on key elements of strategy at the business and corporate level, respectively – in doing so, it will build participants’ ability to evaluate, develop, and implement value-creating strategies at each of these levels by using strategy concepts, techniques and frameworks that will be discussed in class.
Topics include:
Achieving and Sustaining Competitive Advantage
Strategies for Growth
Strategy Formulation to Execution
Strategy Implementation